The internet has taken the world by storm.
There are now over 1,000,000,000 users connected.
(source:
www.internetworldstats.com)
Australia currently has over 14,000,000 users
online who can
all be contacted for less than
the cost of a
local call.
Today even for free. (
www.skype.com
)
Would that be a good prospects list?
It has become the fastest growing
communication
medium since the invention of
the telephone.
Nobody should under-estimate the power of
this highly
sophisticated world wide computer network
that is changing
the way we do
business today.
Last year consumers purchased over 30
billion US$$
over the internet and it is predicted that
this
amount will double in 2005/2006.
Whilst medium and small companies were still
reluctant to invest in
their internet presence
a few years ago,
today most have
recognised
that consumer purchase habits are
changing
fast.
In most Australian families (and around the
world).
Mum and Dad both have to work full
time in
order
to make ends meet. This leaves
them with
little
or no time at all to do their shopping
during day time.
Supermarket chains quickly adjusted their
opening
times to the changing buying habits
of their
customers and now stay open till 9
pm on
week
days almost everywhere in
Australia.
Some have now even set up a facility through
which customers can order via the internet,
pay by credit card and have their groceries
delivered.
People are more and more shopping on line.
Businesses that are not on the web, no
matter how small,
soon will be yesterday's
news.
The web is becoming the preferred method of
choice
to shop and research products and services.
If you're not on the web then they just are
not
interested in your business.
They look at your business as being 'behind'
and not up to date.
Take a look at how you could look.
click
here
There
are many other reasons to be on the web,
too many to actually list, but here are just
a few
other reasons why you should have your own
website in the column to the right. |
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A powerful website can be
extremely cost effective.
When you look at the cost of
radio commercials or printed
flyers over a year, the websites
pay for themselves in no time. |
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If your competition has a website and
you don't, prospective customers will buy from
them
and not from you.
If your competition does not
have a website
then you will be one step
ahead. |
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It is your showroom to the world,
open for business
24 hours per day 7 days per week.
Remember the changing buying habits of
customers generally? |
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A website works and advertises for
you
while
you do other constructive things for
your business. |
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A website answers most people's
questions
without having to call your business
and waste
your valuable time. |
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A website allows the customers to
contact you
and you contact them at each others
convenience
by email. |
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You can collect names and email
addresses
and
build up a mailing list to which you
can send
special offers and/or announce new
products. |
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A website allows country/remote
people
to see the photo galleries and find
out what
is possible before coming to town.
They even could order without coming
to town. |
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A website is your products
catalogue.
You can update product information
within minutes
without having to re-print your entire
catalogue.
Upload new product information in
minutes.
Delete discontinued products in
minutes. |
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A web address on your flyers,
in radio and/or television commercials
shows you're existing and potential
customers
that you are on top of things
and
that your products or
services are state of the art. |
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Start mentioning your website
in newspaper ads,
on your business cards, on your truck
and you
are giving
access to your business
24/7. |
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