The internet has taken the world by
storm.
There are now over 1,000,000,000 users
connected. (source:
www.internetworldstats.com)
Australia currently has over 14,000,000
users online who can all be contacted for
less than
the cost of a local call.
Today even for free. (
www.skype.com
)
Would that be a good prospects list?
It has become the fastest growing
communication medium since the
invention of
the telephone.
Nobody should under-estimate the
power of
this highly sophisticated world wide
computer network that is changing
the way we do
business today.
Last year consumers purchased over
30 billion US$$ over the internet
and it is predicted that this amount
will double in 2005/2006.
Whilst medium and small companies
were still reluctant to invest in
their internet presence
a few years ago, today most have
recognised
that consumer purchase habits are
changing
fast.
In most Australian families (and
around the
world). Mum and Dad both have to work
full
time in order to make ends meet. This
leaves
them with little or no time at all to
do their shopping during day time.
Supermarket chains quickly adjusted
their
opening times to the changing buying
habits
of their customers and now stay open
till 9
pm on week days almost everywhere in
Australia.
Some have now even set up a facility
through
which customers can order via the
internet,
pay by credit card and have their
groceries
delivered.
People are more and more shopping on
line.
Businesses that are not on the web, no
matter how small, soon will be
yesterday's
news.
The web is becoming the preferred
method of
choice to shop and research products
and services.
If you're not on the web then they
just are
not interested in your business.
They look at your business as being
'behind'
and not up to date.
Take a look at how you could look.
click
here
There are many other
reasons to be on the web,
too many to actually list, but here
are just a few
other reasons why you should have
your own
website in the column to the right. |
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A powerful website can be
extremely cost effective.
When you look at the cost of radio
commercials or printed flyers over a
year, the websites pay for
themselves in no time. |
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If
your competition has a website and
you don't,
prospective customers will buy from
them
and not from you.
If your competition does not
have a website then you will be
one step ahead. |
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It is your showroom to the world,
open for business 24 hours per day 7
days per week.
Remember the changing buying habits of
customers generally? |
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A website works and advertises for
you
while you do other
constructive things for your
business. |
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A website answers most people's
questions
without having to call your business
and waste your valuable time. |
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A website allows the
customers to contact you
and you contact them
at each others convenience by email. |
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You can collect names and email
addresses
and build up a
mailing list to which you can send
special offers and/or announce new
products. |
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A website allows country/remote
people
to see the photo galleries and find
out what is possible before coming
to town.
They even could order without coming
to town. |
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A website is your products
catalogue.
You can update product information
within minutes
without having to
re-print your entire catalogue.
Upload new product information in
minutes.
Delete discontinued products in
minutes. |
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A web address on your flyers,
in radio and/or television
commercials shows you're
existing and potential
customers
that you are on top of things
and that your
products or services are state
of the art. |
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Start mentioning your website
in newspaper ads, on your business
cards, on your truck and you are
giving
access to your business 24/7. |
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